Showing posts with label corporate. Show all posts
Showing posts with label corporate. Show all posts


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  • Are we living in a post-PC and a post-Mac world?

    Great links to Fraser's post, romantic stuff. I've recently migrated to Mac in full with iphones and ipad to support. Still have a portion for Win7. I'm not missing old times but when you have to computing you need a PC, that's it! Apple is doing great but innovation does not accelerate for ever, all that cash in hands will be handy when competing on price, but then it will lose its cool
  • Facebook is a monopoly, so why shouldn't it be nationalised?

    Nationalisation is not a solution. Would you trust your politician to manage your online identity? As mentioned in the piece, the only way out would be ia mandatory openness of all the social networks (twitter, linkedin, g+, etc) so we could communicate across them. I would even pay for such a thing so to retain some exclusivity (if you're on FB you won't join Twitter).Tidier, market regulated and no monopoly. Easy

Marketing & Consumerism : Intro


"Although the scope of marketing is to understand and fulfil consumer’s needs and wants, the influence exercised by various marketing activities is such that may create needs. This distortion may generate economic imbalances, but in particular, it raises important ethical questions. This literature review undertakes a journey in the world of the marketing practice to understand how and why marketing can lead to over-consumption. 

Foreword
In 1979, on the eve of the American presidential election, Jimmy Carter, in his infamous “Crisis of Confidence” speech, warned that “too many of us worship self-indulgence and consumption”.
However, what followed this discourse was the victory of his opponent Ronald Reagan, the rise of Wall Street and ten years later the collapse of the Berlin Wall. 
Today, in 2009, after having experienced the demise of the Communism ideology and enjoying thirty years of incredible global economic growth, the world is urging for all the possible measures to fix a system (the Capitalism) on the brink of collapse has never been seen since the 1929 Depression.
Hence, on the streets, in the media and in the parliaments, the warning words of Jimmy Carter are echoing again. 
The present economic downturn has certainly questioned the validity of a model that despite guaranteeing the perfect functioning of a democratic society; today is blamed for having contributed to the rise of materialistic values and in particular to have cultivated a consumerist society.
Consumerism, as defined in the Oxford English Dictionary (1989), is “the doctrine advocating a continual increase in the consumption of goods as a basis for a sound economy”; though nowadays consumerism is perceived as a culture or a social order characterised by disproportionate consumption and excessive attachment to material possessions (Abela, 2006).

Although, anti-consumerism has always been present in society, the most puzzling aspect of this criticism is that much of condemnation often takes aim at the most successful and lauded companies; Nike, McDonald’s, Microsoft and Starbucks, to cite some, are relentlessly singled out as the cause of the consumerist degeneration of  society.
Indeed, the common denominator amid those big multinationals is that they are the same brands that today dictate trends, command a semi-religious following and interpret the needs of the population more than any politician or religion; but , most of all, they are the same brands that have taken the marketing concept to heart and industriously applied it (Holt, 2002).

Marketing is the management process responsible for identifying, anticipating and satisfying customers’ requirements profitably” (C.I.M cited in Adcock, Halborg and Ross, 2001 p.3).

It includes access to voluntary exchange processes, (the process of exchange in society is marketing; Kotler cited in Quelch and Jocz, 2008) and it facilitates this process with information and a distribution (of the product/service) that aims to reach as many consumers as possible (inclusion).
Still, despite these remarkable benefits, marketing does not do a good job in marketing itself (Quelch, 2009); in reality, the practice has always been at the centre of a criticism that has put in agreement religious, politicians, anti-global movement and academics as well.
Indeed, the critics argue that firms, through marketing, pursue only a single objective: to encourage consumption, thus generating over-consumption, waste and social disequilibrium.
Therefore, this accusation presumes the ability of marketing to influence consumers’ behaviour to an extent that it convinces consumers that Wiis and iPhones are necessary (Barber B. cited in The New York Times, 2007), thus creating needs.

The recent sophistication of marketing activities has certainly helped the practice to well understand and anticipate consumer requirements. Indeed, the commercial study of consumer behaviour and the web, presents nowadays the possibility to reach infinite consumers and the likelihood of getting to know a great deal about them.
Moreover, the persistent tentative of marketers to build a closer relationship with their customer has somehow raised the brand status (in the eyes of the latter) to a level where they can influence behaviour; definitely, a huge leap forward for marketing activity, though also an interesting ethical issue.
In fact, there is no doubt that nowadays brands command huge following; they have a great influence on the consumer’s preferences, attitudes, and purchasing decisions; the consumer buys not only into the product but also into the proposed lifestyle. A lifestyle that very often values wealth, success and power.
However, it is ‘In Brands We Trust’ and it is consumption, which defines meaning (Smith, 2007)Indeed, numerous are the examples of marketing activities that, making extensive use of the technique of persuasion to influence the consumer’s purchasing behaviour, imply that the consumption of particular goods can earn the acquisition of the social status represented.

Therefore assuming that marketing influences behaviour and that this influence promotes materialistic values, does the marketing practice promote consumerism?
Considering the various perspectives involved, the topic is very controversial; in reality, the search of an absolute truth that is a correlation between marketing and consumerism, so far has not produced relevant results.
Therefore,  before attempting any answer to the question, it is particularly important to test the hypothesis made above, hence a Positivist philosophy.
Thus, the deductive approach to the vast narrative available allows the drawing of a conceptual framework, or rather of a theory that would imply the responsibilities of marketing in the rise of consumerism. 
The structure of the literature review initially aims to analyse the marketing concepts and consumerism in the light of its socio-economic structure and consequently to focus on the perspectives regarding consumerist behaviour and ethics.   
However, in order to avoid generalising this complex topic that regards people and behaviour, an Interpretivism approach is utilised to draw the conclusions. 
Indeed, the research methodology follows an explorative and descriptive approach in order to test the hypothesis; in particular three areas are individuates as key to understand the causes for the inference (marketing and consumerism) to subsist.
Hence, the objectives of this study are:
  1. To explore the extent of the influence of marketing practices on consumer behaviour;
  2. To discuss the status of ethical standards in marketing; 
  3. To investigate the validity of the marketing concept in the current economic environment.

Vietnam




Introduction 

Vietnam’s development is without doubt one of the most successful stories of the last decade. The populous south-eastern country (85 million people; World Bank database, 2010), from being an impoverished and  isolated nation with a long history of wars and divisions has become, in the world of Ajay Chhibber (cited in The Economist, 2008) the “poster child” for economic development. Today, in 2010, Vietnam is on the verge of joining the middle-income countries’ group (World Bank, 2008), setting itself the ambitious target to become a rich, high-tech country by 2020 (The Economist, 2008).
Vietnam’s rise from poverty has started from a very low base; in 1989 its GNI per capita, PPP in dollars was just 610$, three and an half times less than an average middle income country and nearly thirty times lower than the GNI PPP $ of an high income country. Yet, Vietnam’s GNI PPP $ over nearly twenty years has increased more than threefold,  averaging an annual rate of growth of 8% , twice faster than an average high income country and a typical low income country. However, despite its notable progress, Vietnam is still a poor country compared to other Asian economies; though, Vietnam’s income level (GNI PPP $) has doubled in the period 2001-2008 while other ASEAN countries such as Philippines, Thailand, Indonesia have only registered an average annual increase of their income level in the range of 3-6%  

The striking characteristic of Vietnam’s growth is the progress made in the eradication of poverty and in other development indicators. Vietnam ranks at the 116th place in the latest Human Development report (2009), a position thirteen places higher than the equivalent GDP per capita table; a result that highlights the social and equitable focus of the Vietnamese development (Vietnam’s Gini coefficient is 0.37). In fact, Vietnam scores relatively well compared to other LDC countries in all the indicators that form the HDI index. It has met or it is likely to achieve six of the ten Millennium Development goals outlined by the United Nations Development Program (World Bank, 2008) and poverty has been reduced by two/thirds between 1993 and 2006; well beyond the target set by UNDP to halve the proportion of people living in poverty by 2015.

Vietnam has escaped deep poverty by embracing free trade;  as a result, Vietnam’s economy is today one of the world's most open with merchandise trade (exports plus imports) equal to 160% of GDP (World Bank, 2010).  The rapid integration of the Vietnamese economy explains 20% of the outstanding 7% average annual rate of GDP growth of the past twenty years.
If the size of the government is often determined by the degree of market failure in society, in a country such as Vietnam, in which private initiative was practically outlawed, it’s not surprising that the State has a major role in Vietnam’s economy. SOEs (State Owned Enterprises) still retain a major control over more “strategic” activities; in fact, the strongly nationally-owned character of Vietnam’s development strategy allows the government to have through the SOEs direct control over employment and FDI and thus fulfil its vision of an equitable development. However, despite the suspicion that often attracts the State’s involvement in the economy, SOEs have been maintaining a greater productivity compared to the private sector (Thoburn, 2004) resulting from years of experience of the Communist management’s elite in the field.   Nevertheless, its monopoly in the manufacturing sector has been partially declining (from 52% in 1995 to under 35% in 2006; World Bank, 2008) and a dynamic private sector is slowly emerging, sparking hopes that the country's latent entrepreneurialism has finally burst back into life (The Economist, 2008), although the generated share of output (22.7%) is still little more than an half of the share of foreign-invested enterprise (Thoburn, 2009). 

Commodity trade and Trade policy
The outstanding growth achieved by the south-eastern country certainly vindicates the many neo-liberals who advocates “trade as the main engine of economic development” (Todaro, 2009); indeed, Vietnam’s move to a market economy, its gradual integration into world trade and the swift openness to foreign investment have certainly helped sustaining a economic growth that has seen its total output tripling in 2008 to 90.7 US$ billions from 31.17 US$ billions in 2000 (World Bank Database, 2010).
The move towards a more open economy was the core of the trade strategy actuated with the doi moi reform programme in 1986. This approach, in line with the neo-classical theory, aimed at increasing the economic performance of Vietnam by integrating its economy in the global exchange of goods that is International trade. In fact, according to classical theory (Todaro, 2009), with trade a developing country can access goods that otherwise would be unable (or be too expensive) to produce in exchange for products in which it has a comparative advantage. Through this mechanism, based on the classical belief that trade allows a better allocation of resources (labour, land, capital), the country would focus on developing sectors of the economy where it is more efficient (in absolute or compared to its trading partners), hence where the margin of gains are greater. Indeed, the comparative advantage would be acquired by specialising in goods that have a relatively lower cost of production as explained by David Ricardo in his theory of comparative advantage (Todaro, 2009) or by maximising the use of factors which are abundant such as labour, as demonstrated by the Heckscher-Ohlin theory (Todaro, 2009). Though, the gains from trade arise because a bigger market allows economies of a large scale and so greater profits, because exposure to the world allows the access to foreign technology and finally because by opening the domestic market to foreign importers, internal competition is increased thus lowering the prices. (The Economist, 1998).
The increased integration of the economy also implies a notable change from its past. In fact prior to the “doi moi” reform plan, Vietnam was a rather isolated country; its isolationist approach, based on the concept of “developing from within” initially theorised by the Argentinean economist Raul Prebisch (cited in Cypher and Dietz, 2009), persistently pursued strict industrial policies of import substitution (ISI) aimed at manufacturing simple and non-durable goods that were being imported, while developing trade- links only with the former Soviet Union and other communist countries (Thoburn, 2009). Nevertheless, similarly to the unsuccessful attempts of other developing countries that engaged in inward-looking policies (Todaro, 2009), Vietnam also failed to sustain this strategy; indeed in 1986, Vietnam’s economy was surviving solely on aid flowing from the Soviet Union that shortly thereafter collapsed, inflation was over 700%, exports were only half the value of imports and there were severe shortages of food and consumer goods (Thoburn, 2009) that induced many desperate Vietnamese to flee the country (“boat people”, The Economist, 2008).  
However, although the evidence shows that the openness of its market to foreign goods has had a very positive effect on its rate of growth, Vietnam did not rapidly move towards a market-based system of foreign trade. In fact, Vietnam’s trade strategy, as in other Asian countries previously, was mainly centred on the development of an export-led industrialisation (ELI). Similar to ISI but outward looking; during this process the dismantling of imports restrictions such as tariffs and quotas happen quite gradually in order to protect the infant export industry from foreign competition while a programme of light industrialisation creates the basis for the creation of a competitive advantage in labour-intensive manufactures. Indeed, Vietnam’s effective rate of protection has been constantly high and it has only decreased recently as a result of joining the WTO in 2007
.
On the other hand, as noted in Cypher et al (2009) “an industrial revolution without an agricultural transformation would be a partial success”. Indeed, the de-collectivisation of the land (one of the biggest privatisations yet seen; The Economist, 2008) and the gradual alignment of farm prices toward market prices provided the basis for the spectacular development of the agricultural sector.   Vietnam from being a net importer of rice in the 1980 has moved to become the world second exporter (after Taiwan), resolving also the problem of food security, considering that at least 70% of population is a consumer of rice. Moreover, its produce is highly diversified; it ranges from coffee to nuts and from peppers to rubber (Thoburn, 2009). 

The Vietnamese process of modernisation of the rural area also went hand in hand with a gradual urban development. As often the success of structural changes of this sort are measured by the falling share of agriculture in the country's gross domestic product, Vietnam’s achievement is highlighted by the decline of its share of agriculture as percentage of GDP to a 20% in 2007 from the 46% of 1988, an average annual decline rate of 2.1% offset by a faster growth of the secondary and tertiary sector during the same period.

However, Vietnam’s strategic approach to export promotion was not limited only to the export of primary products but it was mainly intended for more productive and growth-inducing product lines. In fact, Vietnam has successfully been able to add manufactured goods to the existing export structure of the primary products (Fig. 6).  In 2007, the light industrial and handicraft goods represent the 45% of the export volume (in mill.USD; Fig.7). In fact, Vietnam’s diversification of its main manufacturing exports from garments and textiles into footwear reflects the country’s comparative advantage of a low-cost but high-quality labour force (World Bank, 2008) but also an effective strategy of limitation of export earning instability, a problem common to other Asian economies.

The positive characteristic of Vietnam’s development has been the successful although not complete transition to a more open economy. In fact, as protective tariffs were progressively reduced, the country has effectively managed to overcome common transactional inefficiencies that arise when moving from a highly protected economy to a more integrated one. In particular in three key areas, Vietnam created the conditions for a sustainable development; those are the economic climate, human capital and foreign investments.     
Economic stabilization and the early “doi moi” reforms were closely linked. In 1988 a severely restrictive monetary policy was introduced to reduce the very high inflation. In fact, years of isolation and imports restrictions had artificially overvalued the Vietnamese “dong”. Hence, as part of the export –promoting strategy, the government devalued the currency in order to raise the local prices that firms receive for goods that can be exported.  This policy certainly renders the exports much cheaper to foreign importers, though more significantly accounts for a “veiled” subsidisation of the exports. 
Moreover, Vietnam’s record of investment in human capital
, both in education and in health provision generated “receptivity to technical change” (Van Arkadie cited in Thoburn, 2009). But more importantly, Vietnam’s entry into the world markets has been much helped by foreign firms, following a foreign investment law passed in 1988 (Thoburn, 2009) that de-facto liberalised foreign direct investments (FDI).
Indeed, this combination of stable environment, low production costs and specialised human capital has helped Vietnam to become the darling of foreign investors and multinationals (The Economist, 2008). In 2006 Vietnam’s inward foreign direct investment flows were accounting for 12.5 per cent of its gross fixed capital formation, compared to 8 per cent in China (UNCTAD, cited in Thoburn, 2004). Global buyers have also had an important part in directing FDI to Vietnam; the favourable investment environment has attracted many manufacturing companies to outsource their production in the south-eastern country. Indeed for buyers that seek for a useful “insurance” against relying too heavily in China (a “China plus one” strategy), Vietnam is often chosen as “the plus one” (The Economist, 2008)    
Finally, in line with many development economists that argue that developing countries should orientate their trade toward their regional neighbours (Todaro, 2009) Vietnam joined the ASEAN (Association of Southeast Asian Nations) in 1995. The ASEAN bloc is formed by ten members
 of whom Vietnam is one of the poorest (only Cambodia, Laos and Myanmar have a lower GNI PPP per capita); this circumstance raises the possibility for the Vietnamese economy to gain from a closer integration with other rich members such as Singapore and large markets such as Indonesia which has a population of more than 200 millions.


In fact, integration provides the members countries the opportunity for a greater utilisation of their industries and to take advantage of economies of scale made possible by the expanded market (Todaro, 2009). Indeed, in 2008, more than 20% of the total of Vietnam’s imports and exports were part of an intra-ASEAN trade (table 4). But more importantly, the Asian region is Vietnam’s main source of imports while the United States, after having imposed an embargo on Vietnam’s goods that lasted until 1993, today they are the main destination of Vietnam’ exports (19% of total exports)

Conclusions 
Vietnam’s successful story cannot be told as a triumph of the market fundamentalists and neither as the umpteenth Asian miracle or a light version of China; instead, the specificity of Vietnam’s development may lie in its ability to incorporate the best aspects of successful development models into something uniquely suited to it.
Although Vietnam’s development is similar to other Asian countries such as Taiwan and South Korea, the economic reform programme initiated in 1986 certainly mirrors the same economic and social transformation undertaken by China in 1978. As its northern neighbour, Vietnam abandoned its effort to introduce real Communism, (evidenced in the collectivising land ownership and the repression of private initiative) to embrace Capitalism; it dumped strict autarkic policies and the disastrous economic central-planning system that isolated the country and brought Vietnam to the brink of a humanitarian catastrophe, to open its domestic market to foreign goods and investments. But, more importantly, as the People's Republic of China, Vietnam preserves an authoritarian government structure of a one-party state that still maintain a strong grip on political debate and the private enterprise initiative.
The Vietnamese government has had the merit of courageously abandoning the ideological doctrine for the good of its own people. As the developmental state assumed by Evans (cited in Cypher and Dietz, 2009), the Vietnamese apparatus has had the power, the purpose and the capacity of directing and mobilise its development vision. However, the development project undertaken by Vietnam has not been certainly characterised by a sudden “laissez faire” approach; instead of the invisible hand of the market, Vietnam’s development has been characterised by a very visible State. 
The main risk is that as the Communist ideology served as moral justification for the maintaining of the old status-quo, economic success may provide the pretext for the current regime to hang on to power. The role of the State has been certainly endogenous to the Vietnamese development; however this exploit has also been aided by external phenomena such as the increasing globalisation of the economies. Surely, the merit of the government has been to take full advantage of the global changes of the last twenty years, though many challenges lie ahead.
The latest financial crisis will definitely have the effect of re-balancing the world trade; this is likely to force Vietnam (as for other exporting countries) to stimulate the domestic demand to sustain its growth. However, Vietnam is still a very poor country, therefore, the extent of Vietnam’s reaction to external shocks will determine whether equality will be sustained or the problems facing the country will cause the government and other powerful interests to tighten their grip on the population and thus increasing discrimination. 
Because development must be conceived as a multidimensional process involving major changes in social structures, popular attitudes and national institutions (Todaro, 2009), if the Vietnamese government wants to continue to act as a developmental State it will have to certainly pave the way for the major freedom of its citizens and a declining authority of itself. It is often said that democracy is not a determinant in the development of a country and Vietnam may be the latest evidence, however it is worth remembering that that most of the world's richest countries by income per head are liberal democracies (The Economist, 2008); definitely another model to which Vietnam could aspire. 







Professional CV Review

My latest Curriculum reviewed by "The CV Centre" The UK's Leading CV Consultancy



Your CV avoids virtually all of the common mistakes most people make on their CVs and you are certainly to be congratulated for this! Definitely above average.

However, that is not to say that there is not definitely room for improvement! There are two particular areas we would like to go into some detail on:

Aesthetics
Whilst the presentation and layout of your CV is certainly good, rather than bad, it could undoubtedly benefit from some further work. Content is clearly very important - and we'll go into this in a little more detail below - but aesthetics are also critical in making the right impact on the reader. First impressions are absolutely vital. Besides eliminating any inconsistencies in formatting we work hard to carefully control the use of white space, presenting a client's information clearly and comprehensively - and with style - but within the limitations of the space available.

Content - Wording & Phraseology
Although it is beyond the scope of this review service to make specific and multiple recommendations in respect of wording and phraseology, ideally, all the wording needs to be looked at carefully by one of our consultants and selectively re-written by them according to their professional judgment. It is important to strike the right balance between too little and too much text, but it is of course extremely important to phrase your information in such a way as to sell yourself as effectively as possible. Your CV is your personal sales brochure and needs to be copywritten accordingly. This is something which can only really be done by an experienced professional. Our team of consultants has a broad range of previous experience within recruitment, personnel and HR, which enables them to produce CVs of the highest possible standards.

Chimera's’ currency debate



“Chimera” is the term coined by Niall Ferguson to represent the heavenly marriage between China and America that between 1998 and 2007 accounted for about 40% of global growth (Ferguson, 2008). As put by the Harvard Professor, in this marriage “the Chinese did the saving, the Americans the spending. The Chinese did the exporting, the Americans the importing. The Chinese did the lending, the Americans the borrowing”

Yet, today, with the US economy scrambling to find a way to a sustainable recovery after the financial disaster of the 2007-8, many are asking China to re-balance its economy; definitely an indication that this marriage might be finally on the rocks.
That the economies of the US and China have become so intertwined is certainly a sign that times have changed; after years of isolation, the Communist China slowly started to integrate in the world economy, quickly flooding the world with its cheap exports while the Americans, leaving aside years of misunderstandings, soon took advantage of this situation and started to buy cheap Chinese goods, while US companies did not hesitate to outsource their operations in the favourably enterprise zone set up by the Chinese government. Indeed, to date, US are the second-biggest Chinese trade partner and China is the biggest exporter in the world.

Without doubt, China’s rise has been the most successful development story of the past twenty years. It has embraced Capitalism while still preserving an authoritarian government structure of one-party state; it has opened its economy and attracted large flows of Foreign Direct Investments (FDI). From a country on the brink of a famine due to its disastrous central planning system, today China enjoys higher standard of living, to an extent that the number of people living in poverty have decreased to 8% in 2001 from 53% in 1991 (World Bank, 2010).
Nevertheless, the core of Chinese development has been an export–led growth strategy, a policy that has surely taken advantage of its abundant labour force (roughly 20% of world population) and relatively high human capital (typical of former Communist countries), an established, albeit not yet productive Industrial sector and the creation of special economic zones (SEZs) such as the ones in Shenzhen and in Guangdong.

The massive structural change that China undertook helped sustain the miraculous growth that followed the liberalisation of its economy. However, in order to make its exports even more competitive, the Chinese government had to embark on what has become an important milestone in its economic policy, that is the successful devaluation and unification of currency rates at the beginning of 1994 and the eventual peg of the Yuan (renminbi) to the US dollar (Naughton, 1996). 
China’s economic arguments for maintaining its currency pegged to the dollar have revolved around the need to maintain and increase the competitiveness of its exports as compared to competing countries. The mechanism (in general terms) is based on the fact that as the renminbi depreciated (hence the price of the US dollar in Yuan increased), China’s US dollar earnings from exports increased and the dollars spent on imports decreased. By keeping the renminbi artificially low, China created a dollar surplus, which in turn meant that the government had to buy the excess dollars (Krugman, 2010). If analyzed in a supply-demand framework, China’s increased exports lead to a proportionate spike in demand for Yuan (as items produced in China would have to be purchased in the local currency). In this situation, in order to maintain the peg, the Chinese government had to increase the demand for other currencies by buying dollars, euro, etc, and thus increase the supply of Yuan, which eventually helped maintain the peg.
The crawling peg system adopted by China could be placed in-between managed floating and the adjustable peg system (Sloman, 2006: 676). Thus the Chinese government adjusts the peg frequently by small amounts as the equilibrium exchange rate changes (ibid). In the short-term, therefore, the central bank of China had to intervene in the foreign exchange market in order to maintain the peg.

According to Fan Gang, a professor at the Chinese Academy of Social Sciences, the two main reasons why China decided to peg the renminbi to the US dollar were to maintain employment in export industries and to prevent its immature financial system from speculation that would occur if the Yuan was allowed to float freely (cited in Corden, 2009). Keeping the Yuan pegged to the dollar made Chinese exports cheaper, which is why China has been enjoying such a rapid export-led growth over the past decade. However, in order to maintain the exchange rate, the People’s Bank of China had to regularly purchase large amounts of dollars which led to more than 700 billion dollars  foreign exchange reserves by mid 2005 (Hill, 2009).
The People’s Bank of China has continued undertaking massive purchases of foreign currency ( to keep the exchange rate down, to an extent that in June 2009 it accumulated $2,132bn in foreign currency reserves, over 40 per cent of GDP (Wolf, 2009a). 



The fact that most of the foreign currency reserve (70%, ref) are in dollar-denominated securities, and a large proportion of these are in U.S. government bonds also had the unintended effect of helping finance the U.S. current-account deficit at very low interest rates. Still according to Ferguson (2008),"without those low long-term rates, it's hard to believe that the U.S. would have bubbled the way it did between 2002 and 2007".





Indeed, with the American shopping malls full of cheap goods made in China and the US consumer engaged in a buying spree thanks to a nearly costless borrowing financed by the same Chinese currency intervention, it is not coincidental that the US trade deficit with China reached worrying heights  of -268,039.8 in 2008 (US Census Bureau, 2010).
The record US trade deficit with China, as well as the claims that the Yuan was largely undervalued after so many years of rapid growth, were constantly putting pressure on China to let the Yuan float freely against the US dollar. Although since July 2005 China has introduced more flexibility in its exchange rate by linking it to a basket of currencies (the euro, yen and the US dollar), Morris and Lardy (2009) argue that the change to a crawling peg system has had very little effect in practice. 

China allowed the Yuan to rise by 21% against the dollar in the three years to July 2008 but since then it has more or less kept the rate fixed (ibid). 
In spite of calls for a stronger renminbi and threats of protectionist measures such as tariffs on Chinese steel pipes and tyres have started as early as 2005, the worst crisis since the 1929 crash has certainly exacerbated the unsustainability of the current imbalance. In fact, the current US administration in its stimulus bill passed in January 2009, with the inclusion of the controversial “Buy America” provision that bars foreign steel and iron from the infrastructure projects laid out by the $819 billion economic package (Faiola, 2009) has effectively tried to stimulate the domestic production in order to save jobs and help the heavy industry at the expense of otherwise cheap imports (a Trade diversion in practice).
Despite the relative success of these measures, the US trade deficit with China has slowly decreased - at December 2009 it was -226,826.1 (US Census Bureau, 2010). In order to re-balance the world economy it is required that the renminbi reflects its true value, hence an appreciation of the currency that mirrors the growing status of the Chinese economy.
On the other hand China has had a ‘good crisis’ (Wolf, 2009); the high Chinese saving rate helped finance a massive fiscal stimulus programme of 4 trillion Yuan or $586 billion (The Economist, 2009). It was targeted at increasing the very low household consumption, which in 2007 was just 35 per cent of GDP (Wolf, 2009a). As shown in the graphs below (ibid), the government recovery programme has certainly facilitated a surge in Chinese domestic demand and the shrinking of its current account.


China’s government apparatus is also aware that time has come for the Chinese to let loose the dormant spending power of a high-saving population and shift to a new economic model that abandons its reliance on investments and exports; as also said by the Prime Minister  Wen Jiabao “we should focus on restructuring the economy, and make greater effort to enhance the role of domestic demand, especially final consumption, in spurring growth” (cited in Wolf, 2009b).
Nevertheless, despite the fact that the huge trade surplus has almost halved, the nature of the stimulus focused on state-investment that will probably increase its current account surpluses once again in future (The Economist, 2009) and the government is still accumulating foreign currencies to keep the exchange rate pegged. It has been deaf to the international chorus of voices calling on China to allow the renminbi to appreciate; indeed, the Chinese intervention in the exchange rate market is looking every day as a disruptive manipulation of the global economy.

According to Wolf (2009a), China has lost its “liberty of insignificance”, or rather that its actions nowadays, have a huge impact on the rest of the world. It is argued that a stronger Yuan would help rebalance China’s economy towards domestic spending by increasing the purchasing power of Chinese consumers, as well as give China’s central bank more control over inflation by having more freedom in setting adequate interest rates (The Economist 2010b). Although such an appreciation could cause a wave of job-cuts in the export sector of the Chinese economy, the increased domestic purchasing power will contribute to a gradual restructuring towards services that tend to be rather labour-intensive and hence likely to mitigate the impact of this restructuring (The Economist, 2010c). Short-termism, protectionist and nationalist sentiment on behalf of China’s ruling elite that results in further postponing or even stubbornly refusing action is likely to make the avoidance of a trade war between the US and China, a trade war that is likely to result in not only a huge welfare loss for both countries but also in a suffocation of world-wide economic recovery. Ambition and pride, one would argue, have been both the blessing and the curse of great states – the question this time is whether the world is prepared to pay the price.